Will an interactive display in your booth attract more trade show traffic? When you are only one of dozens of exhibitors at a trade show, how do you stand out from the pack? There are a number of ways in which your prospective clients can be immediately engaged in your presentation.
Connect Your Clients with Your Concepts and Products
An interactive display almost always gains more attention than the traditional static display. Allowing your customers to engage in your display can be as simple as a motion-activated spot and/or follow-on lighting. The nature of humans is to be curious conquerors: we all want to touch and create and win. These are factors to keep in mind as you create an inviting environment in which your prospective clients may engage with your concepts and products and “win” as a result of visiting your booth.
We Connect By Touching
Another way to gain a tactile connection with your clients is to provide a multi touch screen environment in which they may engage in the concepts and applications that relate to your product line. This type of display can be as small as the screen of a smart phone or as large as the wall of your booth. There are now companies dedicated to providing this type of interactive environment in a variety of formats and price points. Read more here!
Provide Creative Connections to Your Clients
The large touch screen is typically the “eye candy” of any trade show. Just its sheer size commands attention. Which screen are we huddled around in the big box store? The giant 3D screen, of course! The best of all possible worlds is a large multi touch surface that allows several people to engage at the same time. Your ability to decide on the best use of this technology for your sales environment is the only limiting factor – along with your budget, of course!
There Must Be An Easier Way!
All of the previously mentioned tactile displays may be successfully incorporated into an inflatable display. The days of shipping bulky, costly displays to other countries are past. The inflatable displays currently available allow a streamlined crew to set up the site of your display in just a few minutes; it’s unpacked and inflated with the push of a button. Attractive, durable, lightweight environments are now readily available to highlight the interactive displays of your enterprise. These inflatable are also easily deflated and packed, ready for your next trade show.
Sensory Connection Counts
The last area to touch on is exactly that: what your feet and hands touch. Depending on your corporate philosophy and product line, the thoughtful use of natural materials (for everything from flooring to the counter surfaces displaying your multi touch screens in your trade show booth) makes a statement to both your customers and shareholders of your commitment to a shared sustainable future. Consider the use of natural materials such as silk, cotton and bamboo to add texture and color to your visual presentations. Upcycling materials from your own business’s production operations may be incorporated into your presentation, as well.
It really is time to think outside the box! What better way to display your products than to provide interactive displays with your own materials in every possible application.
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